COLOR: Color advertising inspires greater initial recognition. Color brings your ad ALIVE ! We will continue our tradition of being full-color magazines, cover to cover.

EXPANDABILITY: Because magazine ads aren't limited by time, you aren't limited to thirty seconds. You have your reader's attention for as long as you can hold it. 

UTILITY: Magazines are an important and useful media. They are picked up out of curiosity. They satisfy the "need to know." They tell you how to loose weight, build a tool shed, understand inflation pressures or enjoy some time off work. Your message finds a receptive reader. 

ACCESSIBILITY: A magazine is content to sit and wait for the convenience of the reader. It comes on when the reader feels like bringing it on. On a night table or a coffee table or the bathroom, it is always accessible. 

IMAGE POSITIONING: Besides television, magazines are the most effective vehicle to deliver the advertiser to it's customer at an extremely high visibility level. This allows the advertiser the ability to out-shine their competitors. 

LONGEVITY: Magazines live longer than other media. Direct response advertisers find magazine ads producing results six months - even a year-after issue date. And magazine ads get a second and often a third exposure for each copy. 

COMPATIBILITY: With magazines, the general editorial environment is a constant and known quality. An advertiser purchases a frame of mind and a frame of reference for their ad. 

PORTABILITY: A magazine fits in a briefcase or a tote bag. Magazines are read on the beach, on an airplane, in a doctor's office, or wherever it is convenient for the reader. Magazines are a "take-along because you want to" medium. 

SELECTIVITY: Magazines are more effective than any other medium in reaching prime prospects for specific products. Once an advertiser has defined their target, magazines automatically become the most efficient means of reaching it. 

ENJOYMENT FACTOR: People read magazines because they want to, not because the feel they have to. Studies have shown 
magazine readers many times enjoy the ads as much as the editorial.